Being in construction business, you might be interested to generate masonry leads to grow your companys business, but you cant trust advising companies that charge money from you for leads generation business but sometimes sent it to your competitors. You may be interested in the exclusive masonry leads for your business. There are many companies but it is difficult to build trust on them. Paying for leads generation is not a big issue but it has the materialistic outcome. Thus, you would be interested in the option where you pay for the efforts that actually work rather than paying for managing masonry SEO and PPC.
Performance-based online marketing
There are companies that charge for the results of their actual efforts. These companies work on the terms of qualified masonry SEO and PPC for construction business and make use of call tracking software for this purpose which is set up with the customer. The service provider also runs ads on their customers website. The service providing company tracks marketing calls received by the company from their marketing efforts.
The service provider charge from the customer for calls on the agreed price per lead for the phone calls received through its efforts. Pay per click (PPC) is a good type that works under price per lead system. This system works well because of fair dealing. This helps to improve SEO rankings and in maintaining better relations between the service providing company and the customer company. This is, in fact, the performance-based marketing where lead generation services are paid for actual performance. This system has more transparency and reliability which is acceptable in the business ethics.
Why this works well
Since this is performance based system where service provider also evaluates the masonry performance of the construction business before signing the price per click contract. Everybody knows that construction business is highly profitable and thus, this system works well in this business.